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Wired UK: is it likely to survive?
So Wired magazine is having a second crack at launching in the UK – this time under the leadership of editor, David Rowan.
This has been 11 years in-the-waiting for Condé Nast, who bought the US technology magazine from Wired Ventures in 1998. And it’s hardly surprising it’s waited so long, considering Wired’s first attempt at a UK launch in 1995, which resulted in failure.
What is surprising, however, is the timing of the launch. Why has Condé Nast waited until now – the most fragile financial period in recent history – to establish a new technology magazine, when it’s up against a culture of successful blogs, dedicated to breaking the same content, and a media landscape scattered with the corpses of failed print publications? [Read the rest on my blog]
This has been 11 years in-the-waiting for Condé Nast, who bought the US technology magazine from Wired Ventures in 1998. And it’s hardly surprising it’s waited so long, considering Wired’s first attempt at a UK launch in 1995, which resulted in failure.
What is surprising, however, is the timing of the launch. Why has Condé Nast waited until now – the most fragile financial period in recent history – to establish a new technology magazine, when it’s up against a culture of successful blogs, dedicated to breaking the same content, and a media landscape scattered with the corpses of failed print publications? [Read the rest on my blog]
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